Bali tourism statistics 2019-2024: Will the positive trend continue and peak this year with 7 million tourists?

Bali, known as the “Island of the Gods,” has long been a premier travel destination, captivating visitors with its stunning landscapes, vibrant culture, and warm hospitality. This article aims to analyze trends in Bali tourism statistics over the last five years, focusing on the nationalities of tourists, length of stay, most visited sites, and other relevant aspects.

General Overview of the Tourism Industry in Indonesia

Indonesia, as a whole, has seen significant growth in its tourism industry, with Bali often serving as the crown jewel. The diverse archipelago attracts millions of tourists annually, drawn to its rich cultural heritage, natural beauty, and unique experiences.

Tourist Arrivals in Indonesia over the Last Five Years:

  – 2019: 16.11 million international tourists

  – 2020:  4.05 million international tourists (due to COVID-19)

  – 2021: 1.46 million international tourists

  – 2022: 5.89 million international tourists

 – 2023: 11.68 million international tourists

  – 2024: Expected to reach 14.5 million international tourists. 

Bali Tourism Statistics 2019-2024 General Overview 

Tourism is a cornerstone of Bali’s economy, contributing significantly to local employment and revenue. The island’s popularity continues to rise, driven by its world-class beaches, cultural sites, and adventure tourism.

Importance of Tourism to Bali’s Economy

Tourism in Bali supports a vast array of businesses, from hotels and restaurants to transportation and tour services. In 2019, tourism contributed approximately 80% to Bali’s GDP, underscoring its critical role in the island’s economic stability and growth.

Recent Developments and Changes in the Tourism Sector

Recent years have seen substantial developments in Bali’s tourism infrastructure, including new hotels, improved transportation networks, and enhanced tourist services. The industry has also faced challenges, such as the global COVID-19 pandemic, which temporarily halted travel and prompted significant adjustments in health and safety protocols.

Trends in Tourism Statistics (Last Five Years)

Tourist arrivals in Bali have fluctuated over the past five years. The island experienced a surge in visitors up to 2019, followed by a sharp decline in 2020 due to the COVID-19 pandemic. Recovery declined in 2021, with numbers gradually increasing in 2022 and 2023. The latest statistics for 2024 indicate a robust rebound, exceeding pre-pandemic levels.

  -2019 6.3 million international tourists

– 2020 1.05 million international tourists (due to COVID-19)

 – 2021 51 international tourists

 – 2022 2.1 million international tourists

 – 2023 5.2 million international tourists

 – 2024 Expected to reach around 7 million international tourists 

Impact of Global Events:

The COVID-19 pandemic drastically affected global travel, including Bali. Travel restrictions and safety concerns led to a dramatic decrease in international arrivals. The subsequent recovery has been influenced by vaccination rates, reopening policies, and changes in traveler behavior.

Nationalities of Tourists

Bali attracts visitors from around the world, with certain nationalities consistently representing a significant portion of tourists. 

– Major Source Countries:

  – Australia: 8.7 million (2014-2023)

  – China: 6.5 million (2014-2023)

  – India: 2 million (2014-2023)

  – United Kingdom: 1.7 million (2014-2023)

  -United States 1.5 million (2014-2023)

Changes in the Demographic Profile of Tourists over the Years:

 Over the last five years, there has been a noticeable diversification in the nationalities of visitors. While traditional markets like Australia and China remain strong, there is an increasing number of tourists from emerging markets such as India and Eastern Europe.

Emerging Markets:

Emerging markets are contributing to Bali’s tourism growth, with a rising number of visitors from countries like India (109,000 tourists in 2023), Vietnam, and the Middle East.

Bali Tourism Statistics 2019-2024 – The Conclusion

Visitor numbers to these sites have generally mirrored overall tourist arrival trends, with a dip during the pandemic and a steady increase as travel resumed.

In summary, Bali’s tourism industry has shown remarkable resilience and adaptability over the last five years. Despite challenges such as the COVID-19 pandemic, the island continues to attract visitors from around the world, with evolving trends in nationalities, length of stay, and popular attractions. The future looks bright for Bali as it embraces sustainable tourism practices and continues to enhance its offerings for travelers.

 

References:

Bali GDP Contribution from Tourism – World Metrics

Economic Impact of Tourism in Bali – Indonesia Tourism Ministry

Bali Tourism Statistics 2019-2023 – Statista   

Major Source Countries for Bali Tourism – UNWTO

Source Countries

Emerging Markets in Bali Tourism – Indonesia Tourism Ministry

Length of Stay Trends in Bali – Bali Tourism Board

Future Developments in Bali Tourism – Indonesia Tourism Ministry

Tourist numbers expected in 2024 in Indonesia

Tourist numbers expected in 2024 in Bali